This guide walks through the common positions and which jobs each one suits.
Left chest: the default for good reason
The left chest is where most people look first when they meet someone, so it is the standard spot on polos, shirts, sweatshirts, fleeces and softshells. It works with embroidery or print and suits almost every trade.
Keep the logo a sensible size so it does not wrap under the arm or clash with a placket or zip. On a jacket with a chest pocket, the logo can sit above or on the pocket depending on the design.
The back: for being seen at a distance
A back print is the most visible position on any garment. It suits trades working on roofs, in gardens or at roadsides, where neighbours and drivers see backs rather than faces. It is also where teams put names and numbers.
On hi-vis, keep the back logo on the fluorescent fabric between the tape bands. Never cover the reflective tape, and remember a large print reduces the compliant area.
Sleeves, nape and right chest
Secondary positions add detail without clutter.
- Sleeve: a web address, accreditation badge or second logo
- Back of neck: a small mark under the collar, neat on polos
- Right chest: a staff name or job role opposite the logo
- Thigh or back pocket: a small logo on work trousers
Hats, aprons and bags
Caps and beanies are usually embroidered on the front panel, with room for a small side or back mark. Aprons carry the logo on the bib for front of house, or lower on a waist apron. Bags take a logo on the front panel or flap. These items are often seen most, as they are photographed, carried and worn outside work.
How many positions is enough?
Every extra position adds work and cost, so pick by purpose. Most firms do well with a left chest logo on every top and a back print on outer layers seen from a distance. Add names only where customers need to know who they are dealing with, such as care, hospitality and home visits.
Where to put your logo
Think in layers. The garment worn closest to customers should carry the neatest logo, usually embroidered on the left chest. Outer layers seen from a distance can carry a bigger printed back logo. Keep the same artwork in every position, even if sizes differ. When you order, say where each logo goes on each garment, and the proof you approve will show the position before anything is made.
