Each group needs different clothing, but it should all look like one company. Buyers see the people before they read the brochure, so a scruffy site team or mismatched sales staff undermine the brand you have paid to build.
Site teams on a live development
Once the first homes are occupied, a development becomes a construction site with residents living next door. Site teams need hi-vis, boots and PPE that meet your company rules and the site plan, but they are also seen by buyers walking their children to school. Clean, branded hi-vis and outerwear make the site look well run.
Direct employees and subcontractors may need different branding, so decide early who wears your logo.
The sales suite and show home
Sales advisers spend the day in a warm show home and occasionally walk buyers to a plot. Smart embroidered shirts, blouses, knitwear and a tidy softshell or padded jacket cover both. Buyers visiting plots need visitor PPE; keep a stock of branded helmets, vests and overshoes in the sales office. Offer fitted women's styles as well as men's so every adviser looks equally smart.
Customer care and handovers
After completion, customer care teams visit homeowners to fix snags. They are guests in a new home, so clean polos, overshoes and branded tops matter. A visible name and logo also reassure homeowners that the person at the door is genuinely from the developer. Customer care staff often carry tools and sealant into finished homes, so dark trousers that hide marks and safety shoes that do not scuff new floors suit them.
Keeping it consistent across sites
Developers with several sites often find branding drifts: different colours, old logos, odd suppliers. A Client Wardrobe sets out approved garments and logos for each role, so a new sales adviser or site manager orders exactly the right kit online. It also makes it easy to update a logo across every site at once, and to see what each role should be wearing when a new development opens.
Where to put your logo
Developers usually have strict brand guidelines, so send your guidelines and logo files and we will send a proof to approve before anything is made. Embroider shirts, blouses, knitwear and polos for sales and customer care with a left chest logo. Print site team hi-vis with the company name on the back, on the fluorescent fabric only and never over reflective tape. For a premium development brand, consider a separate logo for the development itself on sales staff clothing.
