Your brand is usually the truck and the people in the window. Matching tees, caps and aprons make a two-person outfit look like a proper business, which helps at markets and when pitching for event spots.
A small space at fryer temperature
There is no room to move away from the griddle in a truck. Lightweight, breathable tees and short sleeves suit the heat better than full chef's jackets. A heavy-duty bib apron covers the chest from fat spits and wipes clean between rushes.
Headwear is a hygiene point as well as branding. A cap or bandana keeps hair contained and looks natural in a street food setting.
Load-in, pitch-up and packing down
Half a street food day is not cooking. It is towing, setting up gazebos, carrying gas bottles and packing away in the dark. A warm hoodie or softshell for the morning and evening, and safety trainers with toe protection for the heavy lifting, make that part safer.
At large events organisers often ask traders to wear hi-vis while vehicles move on site. Keep a branded vest in the cab and check the event's trader rules.
Making the queue remember your name
People photograph street food. A clear printed logo on a tee or apron ends up in their social posts. Bold colours and a simple mark work better than fine detail at a distance.
If you trade under one name but run several menus, keep one core logo on all kit and change the colour per concept.
- Bright tees or caps help customers find your pitch again
- Back-print the website or social handle on hoodies
- Keep aprons dark to hide the oil
Where to put your logo
Printing suits street food. It gives large, bright logos on tees and hoodies at a good size for being seen across a market. Put a full chest or full back print on tees, and your social handle across the shoulders of hoodies. Embroidery works best on caps and aprons, where a stitched logo copes with grease and repeated washing. Send your logo and Kingston Branding will proof it before anything is made.
Ordering for food trucks and street food
Most food trucks and street food start with branded T-shirts, aprons and branded caps. You can order from one garment and add more as you take people on. The logo price drops at 9 and again at 25 garments, and every garment with a small logo counts towards it, so mixing styles and colours still gets the better price. Before anything is made, we embroider an actual sample of your logo and email you a photo to approve, or you can pop in to our Hull workshop to see it.
Staff poloBlack · logo left chest
Manager poloNavy · logo left chest
Events poloRoyal · logo + back print